Top 5 Communication Apps Performance in New Zealand: Q1 2024

Throughout the first quarter of 2024, the top 5 communication apps in New Zealand showcased notable trends in downloads, revenue, and active users. Below is a detailed look at the performance of these apps, based on data from Sensor Tower.

Snapchat saw a fluctuating yet generally positive trend in weekly revenue, peaking at approximately $20.4K in the final week of February. Weekly downloads showed a consistent upward trend, reaching around 6.9K in the last week of March. Active users remained relatively stable, hovering around 1.2M throughout the quarter.

Discord - Talk, Play, Hang Out experienced a steady increase in weekly revenue, peaking at about $7.3K in the first week of March. Weekly downloads also showed an upward trajectory, culminating at nearly 5K in mid-March. Active users grew significantly, from approximately 391K at the start of January to around 479K by the end of March.

Skype maintained a stable weekly revenue, reaching a high of about $5.3K in mid-March. Weekly downloads, however, saw a gradual decline, from 686 in the first week of January to 485 by the end of March. Active user numbers remained relatively steady, fluctuating around the 19K mark.

Rakuten Viber Messenger showed consistent weekly revenue, peaking at approximately $2.2K in the first week of January. Weekly downloads saw a gradual decline, with numbers dropping from 828 in early January to 654 by the end of March. Active users demonstrated a slight downward trend, ending the quarter at around 66K.

Kik — Messaging & Chat App had a varied performance in weekly revenue, with a peak of about $1.4K in the third week of January. Weekly downloads showed a downward trend, starting at 406 in the first week of January and ending at 247 by the last week of March. Active users remained stable, fluctuating around the 8.3K mark throughout the quarter.

For more detailed insights and trends, visit Sensor Tower.